We did it! We finally found our slogan!
It’s simple, it’s not very memorable, and it’s definitely not funny, cute, or a play on words… but it’s perfect.
And here it is: Community, Expression, Empowerment. That’s it. Ask six-months-ago-me what she thinks of that slogan and she would say “meh” and that’s because six-months-ago-me doesn’t understand its importance. This is why I must tell you!
About four months ago, I was writing up one of our (needs to be but isn’t consistently) monthly newsletters and I thought “hey, we gotta get our professional game on here and get ourselves a slogan”! That’s when it came to me like lightning; “Community, expression, empowerment”. It flowed out my fingertips and onto the screen and there it stood. I figured, “eh, good enough for now” and sent out our newsletter.
It wasn’t until a few days later when I was having a conversation with someone about taglines when, like lightning, an effortless explanation of our slogan came out of my mouth:
“When we feel comfortable within our Community, we can truly explore self-Expression. Through expression, we gain the personal Empowerment we need to be our truest self.”
And that, my friends, is exactly what dance has done for me and most of the dancers I know. I love our new motto. It has solidified something I have been trying to put into words for awhile. It isn’t just a slogan; it’s a motto that perfectly describes the drive behind our every pursuit. It’s amazing what can happen when you just stop analyzing and let your intuition speak.